Sharing Infographics on Social Media Best Practices

Jul 7, 2021


Welcome to Roxanne Weber, VOA, your go-to source for business and consumer services, including website development. In this comprehensive guide, we will explore the best practices for sharing infographics on social media platforms. As an expert in the field, we are excited to provide you with actionable tips and strategies that will help you effectively engage your audience and drive traffic to your website.

Why Infographics Matter

In today's fast-paced digital world, where attention spans are short and information overload is the norm, infographics have emerged as a powerful tool for conveying complex concepts in a visually appealing and easily digestible format. By combining relevant data, compelling visuals, and concise text, infographics grab attention, convey information quickly, and make a lasting impact on your audience.

Choosing the Right Infographic

When it comes to creating infographics to share on social media, it's essential to select the right type that aligns with your content and audience. Here are a few popular infographic formats to consider:

Pictorial Infographics

Pictorial infographics use images and illustrations to tell a story or present information. This format is great for visually appealing content and can be highly engaging, especially when combined with brief captions or text explanations.

Data Visualizations

Data visualizations transform complex data sets into easy-to-understand graphics, such as charts, graphs, and maps. This format is ideal for presenting statistical information or comparing various trends.

Process Infographics

Process infographics guide the audience through a series of steps or procedures. These visuals are perfect for tutorials, recipes, or any content that can be broken down into a sequential format.

Designing Infographics for Social Media

Creating visually stunning infographics is one thing, but optimizing them for social media platforms is another. Follow these design tips to ensure your infographics make a lasting impression on the social media landscape:

Engaging Titles and Captions

Craft catchy titles and captions that grab attention and entice users to engage with your infographic. Use relevant keywords to optimize for search engines and increase discoverability.

Color and Visual Hierarchy

Choose a cohesive color scheme that complements your brand and makes the infographic visually appealing. Utilize visual hierarchy to emphasize key points, making it easier for readers to consume the information.

Readable Fonts and Sizes

Select legible fonts that are easy to read on various devices. Ensure font sizes are appropriate, especially for mobile users. Avoid cluttered text or tiny fonts that may discourage readers from engaging with your infographic.

Mobile-Friendly Formatting

Given the rising use of mobile devices, it's crucial to optimize your infographic for mobile viewing. Use responsive design techniques to ensure your infographic looks great across different screen sizes and orientations.

Sharing and Promoting Infographics

Once you've designed your infographic, it's time to share it on social media and maximize its reach. Follow these best practices for sharing and promoting infographics effectively:

Choose the Right Platforms

Research and identify which social media platforms align with your target audience's preferences. Focus your efforts on platforms where your target audience actively engages and shares content.

Optimize for Each Platform

Each social media platform has its unique requirements for visuals. Adjust your infographic's dimensions, file sizes, and formats to optimize its appearance on each platform. This attention to detail will ensure maximum visibility and engagement.

Accompany with Compelling Captions

Craft compelling captions that provide context, spark curiosity, and encourage users to share your infographic. Include relevant hashtags to increase its discoverability and leverage trending topics to reach a larger audience.

Engage with Your Audience

Encourage users to interact with your infographic by asking questions, conducting polls, or inviting them to share their thoughts. Respond to comments and engage in conversations to build a strong community around your content.

Roxanne Weber, VOA: Your Partner in Website Development

At Roxanne Weber, VOA, we understand the power of infographics and the impact they can have on your online presence. As a leading provider of comprehensive business and consumer services, we specialize in website development that incorporates stunning infographics to captivate your audience.

Custom Infographic Design

Our team of expert designers can create custom infographics tailored to your brand and objectives. We work closely with you to understand your vision and translate it into aesthetically pleasing and highly shareable infographics.

Optimized for SEO and Rankings

We ensure that your infographics are optimized for search engines, increasing their visibility in organic search results. Our SEO experts incorporate relevant keywords, meta tags, and descriptions to improve your infographic's ranking potential.

Social Media Management

Our social media management services go beyond just creating infographics. We curate engaging content, schedule posts, and interact with your audience to maximize the impact of your infographics across various social media platforms. Let us handle the complexities while you focus on running your business.


Sharing infographics on social media is a powerful strategy to engage your audience, increase brand awareness, and drive traffic to your website. By following the best practices outlined in this guide and partnering with Roxanne Weber, VOA, you can unlock the true potential of infographics and take your digital presence to new heights.

Sue Brodie
👍 Great insights!
Nov 8, 2023