A Look at Letterpress vs. Digital Infographic Design

May 29, 2023

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Introduction to Infographic Design

Infographics have become increasingly popular in the digital age as a visually appealing and effective way to communicate complex information. When it comes to infographic design, there are two main approaches: letterpress and digital. In this article, we'll explore the key differences between these two techniques and how they impact the overall design and user experience.

Letterpress Infographic Design

Letterpress is a traditional printing method that involves pressing ink into paper using raised metal or wooden type. It offers a unique and tactile quality that can't be replicated by digital means. Letterpress infographics often have a vintage or nostalgic aesthetic, evoking a sense of craftsmanship and authenticity.

One of the main advantages of letterpress is its ability to create deep impressions on the paper, resulting in a rich and textured surface. This tactile quality adds a unique visual appeal to the infographic, making it stand out in a digital world. Additionally, letterpress infographics can be printed on a variety of materials, such as high-quality cotton paper or even wood, further enhancing their visual impact.

However, letterpress comes with some limitations. The production process can be time-consuming and costly, especially when dealing with intricate designs or multiple colors. Additionally, making changes or updates to a letterpress infographic requires significant effort and may not be as flexible as digital design.

Digital Infographic Design

Digital infographic design, on the other hand, leverages modern technology to create visually compelling graphics. By utilizing digital tools and software, designers have more flexibility and freedom to experiment with various styles, colors, and layouts.

Digital infographics offer several advantages over letterpress. Firstly, they can be easily edited and updated, making them ideal for dynamic and evolving content. Digital design also allows for animations and interactivity, enhancing the user experience and engagement.

Another significant advantage of digital design is its accessibility and shareability. Digital infographics can be easily distributed online, reaching a wider audience and potentially going viral on social media platforms. This aspect can greatly benefit businesses looking to increase their online presence and brand awareness.

Choosing the Right Approach

When it comes to choosing between letterpress and digital for your infographic design, several factors should be taken into consideration.

Budget and Time Constraints

If you have a limited budget and need a quicker turnaround time, digital design is the more cost-effective and efficient option. Letterpress requires additional production time and materials, making it more suitable for special occasions or when specifically aiming for a vintage aesthetic.

Desired Aesthetic and Target Audience

The aesthetic you want to achieve and your target audience also play a crucial role in selecting the right approach. Letterpress infographics are well-suited for industries that value tradition, craftsmanship, and heritage. On the other hand, digital design caters to a wider range of styles, enabling you to adapt and experiment with different visual languages.

Content Requirements and Customization

If your content is subject to frequent updates or requires interactivity, digital design offers the necessary flexibility. However, if you're looking for an enduring and unique piece that doesn't require constant modifications, a letterpress infographic can provide that tangible and nostalgic appeal.


In summary, both letterpress and digital infographic design have their own merits and considerations. The choice ultimately depends on your project requirements, budget, desired aesthetic, and target audience. At Roxanne Weber, VOA, we understand the nuances of both approaches and can help guide you in creating highly effective infographics that align with your brand and objectives.

Get in touch with us today to discuss your unique requirements for website development, SEO, and infographic design in the Business and Consumer Services industry.

Julie Byrne
Great article! Really helpful in understanding the differences between letterpress and digital infographic design. Thanks for sharing!
Oct 12, 2023