5 Benefits of a Branded Icon Library - Lemonly Infographics

May 22, 2019


Welcome to Roxanne Weber, VOA, the leading website development company in the Business and Consumer Services industry. In this blog post, we will explore the 5 major benefits of incorporating a branded icon library into your web design projects. From enhancing user experience to strengthening your brand identity, a well-designed and customized icon library can significantly boost the visual appeal and functionality of your website.

1. Enhances User Experience

When it comes to web design, user experience is paramount. A branded icon library ensures consistency and intuitiveness throughout the user journey. By utilizing icons that are familiar and aligned with your brand's visual identity, visitors can easily navigate and interact with your website, leading to a positive user experience. Clear and concise icons convey information quickly, making it easier for users to understand and engage with your content.

2. Boosts Visual Appeal

In today's competitive digital landscape, standing out visually is crucial. A branded icon library allows you to differentiate your website from the competition. By designing unique and eye-catching icons that align with your brand's style and color scheme, you can create a visually compelling website that captivates your audience. Visually appealing icons not only improve the overall aesthetics of your website but also help enhance brand recognition and recall.

3. Reinforces Brand Identity

Your brand identity is what sets you apart from others in the market. A branded icon library provides an opportunity to reinforce your brand identity. By incorporating elements that represent your brand's personality, values, and unique selling points, you can establish a cohesive and memorable brand image. Consistently using brand-specific icons across your website builds brand recognition and helps foster a deeper connection with your target audience.

4. Facilitates Scalability and Consistency

As your business grows, maintaining consistency across your website becomes more challenging. A branded icon library simplifies this process by providing a centralized repository of design assets. With a library in place, you can easily add new icons or update existing ones, ensuring scalability and consistency in your web design projects. This significantly reduces the time and effort required to maintain a visually cohesive website.

5. Improves Communication and Accessibility

Icons are not just visual elements; they are powerful communication tools. A branded icon library facilitates effective communication by using universally recognized icons to convey meaning across different languages and cultures. Icons can transcend language barriers and make your website more accessible to a wider audience. Moreover, icons can enhance the accessibility of your website by providing visual cues and navigation aids for users with disabilities.


Incorporating a branded icon library into your website development projects offers numerous benefits. From enhancing user experience and boosting visual appeal to reinforcing brand identity and improving communication, a well-designed icon library can elevate your web design to new heights. Partner with Roxanne Weber, VOA, and take advantage of our expertise in developing customized branded icon libraries. Stand out from the competition and deliver exceptional user experiences with our top-notch website development services.

Paul Roberts
This article provides great insights into the benefits of using a branded icon library in web design projects. It highlights how a well-designed and customized icon library can enhance user experience, strengthen brand identity, and boost visual appeal. As a website development company, we understand the importance of incorporating these icons to create a seamless and engaging user interface. Implementing a branded icon library can truly elevate your web design game. Great read!
Nov 11, 2023