What Type Of Infographic Do I Need?

Jan 9, 2022

Welcome to Roxanne Weber, VOA's blog post on determining the type of infographic you need for your website. As a leader in the business and consumer services industry, particularly in website development, we understand the importance of creating visually appealing and informative content to engage your audience. In this article, we will explore various types of infographics and help you choose the perfect one for your needs.

Explaining Infographics

Infographics are a powerful tool to visually present complex information in an easily digestible format. They combine text, data, and visuals to provide comprehensive insights on a particular topic. By utilizing a combination of images, charts, graphs, and illustrations, infographics capture attention and enhance understanding.

Types of Infographics

1. Statistical Infographics: These infographics primarily focus on presenting statistical data in a visually appealing way. They include bar graphs, pie charts, and line graphs to convey statistics and trends effectively.

2. Process Infographics: Process infographics are ideal for explaining step-by-step procedures or workflows. They often feature arrows, numbered lists, or flowcharts to guide the viewers through a series of actions.

3. Hierarchical Infographics: Hierarchical infographics are useful when illustrating relationships or ranking information based on importance or size. They employ diagrams, pyramid structures, or tree charts to highlight the hierarchical structure visually.

4. Comparison Infographics: These infographics are ideal for comparing and contrasting different variables. They commonly use side-by-side charts, tables, or visual elements to showcase differences and similarities.

5. Timeline Infographics: Timeline infographics are perfect for showcasing historical events, project progression, or company milestones. They present information in chronological order using a linear or nonlinear time axis.

6. Geographical Infographics: Geographical infographics are particularly useful for illustrating data related to specific regions, countries, or continents. They incorporate maps, heatmaps, and icons to showcase location-based information.

7. Informational Infographics: These infographics are designed to educate and inform the audience on a particular topic. They are content-rich, utilizing text, images, and supporting visuals to present comprehensive insights.

Choosing the Right Infographic

When selecting the appropriate infographic for your website, consider these factors:

Identify Your Goals:

Clearly define your objective for creating the infographic. Are you looking to simplify complicated data or emphasize key information? Understanding your goals will help determine the most suitable type of infographic.

Know Your Target Audience:

Understand your audience's preferences, interests, and knowledge level. Tailoring your infographic to their needs will maximize engagement and convey your message effectively.

Consider the Data:

Consider the type and volume of data you aim to present. Certain infographic types, such as statistical or comparison infographics, work best for numerical data, while others might be more suitable for conveying processes or historical information.

Visual Appeal:

Choose an infographic style that aligns with your brand's aesthetics and showcases your content in an engaging manner. Attention-grabbing visuals can significantly enhance the impact of your message.

Creating Your Infographic

Now that you have determined the type of infographic you need, it's time to create it. Here are some essential steps to guide you through the process:

1. Plan and Research:

Gather relevant data and conduct thorough research to ensure accuracy. Organize your information and outline the main points you want to convey in your infographic.

2. Design and Layout:

Create a visually appealing design that aligns with your brand's identity. Use colors, fonts, and imagery that captivate your audience and convey your message effectively. Ensure the layout is easy to follow and understand.

3. Engaging Content:

Write concise and compelling content that supports your visuals. Use clear and straightforward language, avoiding jargon or complex terminology when possible. Remember, the goal is to simplify information.

4. Visual Hierarchy:

Organize your information in a logical and visually appealing manner. Guide your audience's attention by using appropriate sizes, colors, and placement for different elements.

5. Test and Optimize:

Review your infographic thoroughly for any errors or inconsistencies. Test it on different devices and screen sizes to ensure optimal viewing experience. Gather feedback and make adjustments if necessary.


Choosing the right type of infographic can significantly impact your website's success in conveying information effectively. Understanding the different types available and considering your goals, audience, and data will enable you to create visually appealing and engaging content that resonates with your viewers. At Roxanne Weber, VOA, we excel in website development and understand the power of quality content. Contact us today to learn more about how we can help you create captivating infographics that stand out and drive results!

Harvard Young
Great tips! 💡📈
Nov 8, 2023
Brian Singh
Informative and engaging! 👌📊
Oct 15, 2023