2018 Animated Infographic Trends

Jul 23, 2023

Welcome to Roxanne Weber, VOA, your trusted partner in the business and consumer services industry for website development, design, and online marketing solutions. In this article, we will delve into the fascinating world of animated infographics and explore the latest trends for 2018. Our goal is to provide you with valuable insights that will help you stay ahead of the competition and effectively communicate your message through engaging visuals.

The Power of Animated Infographics

In today's digitally driven world, capturing and retaining your audience's attention is more challenging than ever. Animated infographics, also known as motion graphics, offer a dynamic and visually compelling way to convey complex information, statistics, and data in a concise and engaging manner. By combining animation, storytelling, and data visualization, animated infographics can effectively communicate your message, increase user engagement, and enhance your brand image.

Current Trends in Animated Infographics

1. Micro-Interactions and Animated Icons

Micro-interactions, such as hover effects, button animations, and animated icons, are becoming increasingly popular in animated infographics. These small, interactive animations add a touch of interactivity and playfulness to your infographics, making them more engaging and memorable. Whether it's a bouncing icon or a subtle loading animation, incorporating micro-interactions can significantly enhance the user experience and draw attention to key information.

2. Storytelling and Narratives

In 2018, animated infographics are not just about presenting data and facts; they're about telling stories. By weaving a narrative into your infographics, you can captivate your audience and create an emotional connection. Utilize animated characters, visual metaphors, and compelling story arcs to guide your viewers through the information and make it more relatable and memorable. A well-crafted story can be a powerful tool in conveying complex ideas in a digestible and engaging manner.

3. Seamless Transitions and Cinematic Effects

The use of seamless transitions and cinematic effects can elevate your animated infographics to a whole new level. Smooth transitions between scenes, dynamic camera movements, and realistic visual effects create a polished and professional look. By incorporating these techniques, your infographics will have a more immersive and cinematic feel, leaving a lasting impression on your audience.

4. Data Visualization and Interactive Elements

Data visualization has always been at the core of infographics, and in 2018, we are witnessing a shift towards more interactive and dynamic data presentations. Instead of static charts and graphs, interactive elements allow users to explore the data themselves, making the information more meaningful and engaging. Incorporate interactive sliders, clickable icons, and animated data visualizations to create an interactive experience that keeps your audience actively involved.

5. Bold Colors and Typography

Nothing grabs attention like bold colors and typography. In 2018, vibrant color schemes and eye-catching typography are making a strong impact in animated infographics. Experiment with bright, bold colors that evoke specific emotions and use typography that complements your brand's personality. The combination of visually striking colors and carefully chosen fonts will make your infographics visually appealing and increase their shareability across social media platforms.

How Roxanne Weber, VOA Can Help You

At Roxanne Weber, VOA, we understand the importance of staying up-to-date with the latest trends in website development and design. Our team of talented professionals specializes in creating cutting-edge animated infographics that stand out from the competition. We offer comprehensive services ranging from conceptualization and scriptwriting to animation and post-production. With our expertise and dedication to delivering exceptional results, we can help you leverage the power of animated infographics to effectively communicate your message and achieve your business goals.

Our strategic approach involves understanding your unique needs, target audience, and brand identity to craft personalized animated infographics that resonate with your viewers. We believe that every business has a unique story to tell, and our goal is to bring that story to life through stunning visuals and captivating animations.

Partner with Roxanne Weber, VOA and let us take your website development and design to new heights. Contact us today to discover how our innovative animated infographics can help you make a lasting impression and drive meaningful engagement with your audience.

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